Peter Peter - Founder, UserActive

Is Your UI Out-Of-Date? | User Interface Design: Then & Now

user interface design - SaaS - then and now

The SaaS industry is growing fast and user interface design plays a crucial role in acquiring more users and improving customer satisfaction. As a SaaS founder, it’s essential to keep your UI up-to-date to meet the ever-growing expectations of users. Join us as we dive into the evolution of user interfaces and discover the elements that make up a great, modern UI design.

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The Evolution of User Interfaces in the SaaS Industry

Ten years ago, SaaS interfaces looked drastically different from what we see today. At that time, user interfaces were characterised by static layouts, fixed designs with limited user flexibility, and a one-size-fits-all approach. However, the landscape has evolved significantly since then.

Salesforce around 2013

Today, users expect responsive design that allows them to access SaaS products on various devices, from desktops to mobile. The shift towards responsive design is driven by the growing use of mobile devices, making it imperative for SaaS founders to adapt to this change. The adoption of responsive design ensures your software remains user-friendly and accessible in today’s diverse tech ecosystem.

LinkedIn’s interface around a decade ago

Keeping Your SaaS UI Up-to-Date for Success

Customisation is now at the forefront of UI design. Empowering users to personalise layouts, rearrange elements, and craft their unique experience is a priority. This level of customisation enhances user satisfaction, leading to a more engaging and efficient experience. In a competitive market, offering customisable interfaces sets your SaaS product apart, making it more attractive to potential users.

An interface designed for one of our clients at UserActive
Modern interface design by UserActive

Interactivity: The Key to Engaging Users

In the past, interactions were basic, often limited to hovering and clicking. Traditional desktop software followed a more static interaction model. However, in the current landscape, interactivity is key. Micro-interactions, animations, and dynamic transitions are used to elevate user engagement. These features create a sense of responsiveness and delight, encouraging users to explore the interface and interact more deeply with the software. By providing feedback and simplifying complex tasks, interactivity ensures a more intuitive and user-friendly experience.

Aesthetics Matter: Visual Data and Modern Design

Years ago, functionality often took precedence over aesthetics. User experience was secondary to data presentation. SaaS products focused on presenting data and information, but not in the same visually compelling way we see today. In the modern SaaS landscape, charts, graphs, and visuals are infused directly into the design to deliver immediate, crystal-clear insights. Visual data representation accelerates decision-making and provides actionable insights quickly.

An interface designed for one of our clients at UserActive
An interface designed for one of our clients at UserActive

Text-Heavy Software to Modern Design

Text-based content was prevalent in older software due to slower internet speeds and limited data plans. Designers had to rely on text to ensure faster loading times. Moreover, conveying information and functionality through textual content was a reliable and efficient way to communicate with users. Today, modern SaaS products leverage illustrations and graphic elements to enrich user engagement and streamline comprehension. Visual elements help convey information quickly and intuitively, reducing cognitive load and enabling effective communication.

Embracing Modern UI for a Competitive Edge

In today’s SaaS industry, modern design is essential. Prioritising interface design ensures your SaaS brand identity is visually appealing, consistent, and trustworthy. Modern design signifies a product’s relevance and professionalism, making users more likely to trust and adopt the software. By incorporating these updated norms into your SaaS interface, you’ll not only meet user expectations but also deliver a more valuable, user-centric experience in an increasingly competitive market.

So what do you think? Is your SaaS UI out-of-date? Let us help! Book a FREE call with one of our Product Designers to learn how we can fit into your team. 

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