Peter Peter - Founder, UserActive

19 SaaS Influencers You Need to Follow in 2023

The world of SaaS is always changing and developing, which is why we thought we’d revisit our list of SaaS influencers you need to follow! Within the fast-paced SaaS environment, there are many people sharing their thoughts and resources on the internet. However, there are a select few that have become leaders in their areas of expertise, influencing those who work in SaaS using their specialized knowledge and professional experience. In this article, we’re sharing our updated list of 19 SaaS influencers you need to follow in 2023. Everyone mentioned in this article is outstanding in their area of expertise and has the experience and knowledge to back them up. Let’s get into it!

Alexander Theuma


Source: Alexander Theuma LinkedIn

Alexander is the Founder of SaaStock. He spent 11 years gaining sales experience in IT, Telecoms & Cloud, then he started a blog called SaaScribe. Soon after, it gained traction and he built a powerful network within the SaaS founder and investor community. That blog led to the creation of The SaaS Revolution show, the first of its kind on B2B SaaS which in turn led to SaaS-themed meetups in London, Dublin and Berlin. That was back in 2016 and SaaStock has now grown to be the biggest B2B SaaS Conference in Europe. Alex is great at networking and is passionate about building communities in the SaaS environment. He posts regularly, mostly about content related to SaaStock, mixed with advice, resources and more. Hear from Alex why you should join a SaaS peer group in this SaaS Founder interview.

April Dunford


Source: April Dunford LinkedIn

April has launched over 16 products onto the market and has great insight into Market Positioning. This is because she is deeply interested in how companies bring new offerings to market and get them to the people that really want to use them and are willing to pay for them. She’s held many executive titles over the years and has acquired a SaaS business as well. She actively mentors and therefore is great at giving advice, no doubt a valuable person to be following if you’re interested in SaaS, investing, startups, VC and positioning. Additionally, she has recently published a book on positioning titled, “Obviously Awesome – How to Stand out in Noisy Crowded Markets”. April often shares on LinkedIn and Twitter, too.


Asia Orangio


Source: Asia Orangio LinkedIn

Asia is the CEO and founder of DemandMaven as well as a SaaS growth and marketing consultant. DemandMaven is a woman-owned growth consultancy that aims to help growing SaaS companies and startups find the growth opportunities that are best for them. Asia founded DemandMaven in 2018 and has experience with early-stage startups and high-growth companies. She helps implement marketing strategies for SaaS companies and startups, defines go-to-market strategies for them and more. Needless to say, she has great experience and with results such as helping a company triple their revenue in 4 months, she knows what she’s doing and is good at it too. She mostly shares SaaS and business-related thoughts and opinions, and she asks lots of great questions to get you thinking.


Ben Murray


Source: Ben Murray LinkedIn

Ben is the Founder of The SaaS CFO. He mostly works with SaaS founders, so he is a great person to be following if you are one yourself. He aims to help SaaS companies achieve financial improvement and does this by partnering with stakeholders to link finance and operations. Ben also has a blog associated with SaaS CFO where he writes about SaaS subscriptions, SaaS operations, and more. He offers SaaS coaching one on one and in groups as well as courses via The SaaS Academy.


Claire Suellentrop


Source: LinkedIn

Claire was the Director of Marketing at Calendly -in fact, she was employee number 2 at Calendly – wow! These days she is working at Userlist and Forget the Funnel, both of which are companies that she co-founded. She also holds the title of COO at Forget the Funnel and has held many top positions in various companies. She has appeared on podcasts such as the UI Breakfast podcast (episode 194) and The Growth Hub (Oct. 2018). She knows what she’s talking about, and apart from sharing great content on her socials, she wrote a book for founders! Her book is called “Websites that Convert: The fundamentals of writing compelling website copy”.


Dan Martell


Source: Dan Martell Twitter

Dan is a prolific social media influencer. He is a SaaS coach and runs SaaS Academy. He boasts 57K+ followers on Twitter, who mostly follow him for inspirational content and business tips. Dan is a serial entrepreneur and is highly driven and focused on success, and helping others achieve it too. He had a close call with the cops in his teenage years that led him to do a 360 and refocus his energy on something bigger and better. This inspired most of what you see from Dan today! You can find his story on his website.


Danielle Morrill


Source: Danielle Morrill LinkedIn

Danielle is the Co-Founder of Firstparty and a Y Combinator alum. She also coaches and invests using her knowledge of developing business models, and making products, strategies, programs, and teams that have a real impact on people’s lives. Danielle mostly shares content about startups and Venture Capital, as well as updates on marketing and remote work.


David Appel


Source: David Appel LinkedIn

David Appel is the Worldwide Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. He produces content in various mediums, such as podcasts and blog content. Apart from podcasting and writing, David also speaks at events, sharing expertise to assist the development of top SaaS CFOs in building great organizations, creating tech stacks, and producing metrics to guide big decision-making in fast-growth, profitable SaaS companies. He previously ran Direct Sales at, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team.  He is on the SaaS Metrics Standards Board and has spoken at SaaStr, SaaStock, Dreamforce, and several other events.


Jason Lemkin


Source: Startup Grind

Jason runs SaaStr, the world’s largest community for B2B/SaaS founders and is the managing director of SaaStr Fund, a $90m venture capital firm focused on early-stage enterprise investments. He says his specialities are “helping people grow and become their best. Doing not the impossible, but the unlikely. Never giving up”. He also writes articles on Medium which are worth a read. Although the articles aren’t super frequent, they are high-quality and very informative.


Omer Khan


Source: Omer Khan LinkedIn

Omer works with SaaS companies by helping them develop and improve marketing strategies. He started SaaS Club to help others build, launch and grow their SaaS businesses in 2014. Omer also hosts his own podcast, The SaaS Podcast where he interviews other SaaS founders, experts and entrepreneurs. His content provides actionable advice and insight to help them build and grow their businesses, with whom he shares information about his podcast and advice frequently.


Promise Phelon



Promise is the Founder of Growth Warrior Capital, her own fund, and now works as a Business Mentor for Endless Frontier Labs. Promise is a former contributor for, where she wrote several articles. Throughout her career, she has raised over $100 million in capital and is a pro at exiting and acquiring companies. She has been a guest on Bowery Capital Startup Sales Podcast, where she spoke about transitioning from services to SaaS. Promise is also a volunteer at Defy Ventures where she acts as a business mentor, for previously incarcerated individuals hoping for a fresh start in their work or personal life, or starting businesses. She is an all-around great individual to follow!


Matt Wolach


Source: Matt Wolach LinkedIn

Matt found his way into SaaS and initially had a rough go, failing completely after entering the SaaS world. He got back on his feet and created his own formula in order to help software founders and leaders like him to skip the early-stage struggles and achieve success faster. This has become Matt’s main focus- coaching SaaS founders based on his own experience. Having gone through it himself, you can trust he has a good understanding of the struggles and problems you might be facing as a founder yourself. You’ll find that he has lots of different resources other than his coaching to learn from. You can subscribe to his YouTube channel where he shares new videos every week, or connect with him on LinkedIn, Facebook, Twitter and Instagram.


Mike Butcher


Source: Technology Speakers

Mike writes great SaaS-related articles on TechCrunch and is the Editor-at-large as well. Mike has been named one of the most influential journalists in European technology by Wired and The Daily Telegraph. You can find more about his impressive portfolio and list of achievements, such as founding non-profits such as TechVets & TechFugees, on his website. He has advised the UK government on tech startup policy and was awarded an MBE in the Queen’s Birthday Honours, so you can rest assured any advice he might share on social media is solid. If he meets the Queen’s expectations, it’s probably a sound choice to give him a follow. He mostly shares content related to tech and politics on his social media.


Nathan Latka


Source: Nathan Latka

Nathan Latka is an entrepreneur that primarily helps SaaS founders scale their businesses and turn monthly subscriptions into annual upfront cash via He is also the founder and CEO of Heyo. Nathan is very active on social media and in the SaaS community, frequently sharing posts across his platforms. He does many things to grab his audience’s attention, such as filming himself trying to acquire a food truck on the spot and claiming on Masters of SaaS that he is the “most sued podcaster of all time”! On his podcast, The Top, he asks SaaS founders direct questions to get real answers and information that you can learn from… sometimes resulting in a cease and desist from their teams!


Nick Mehta


Source: Nick Mehta Twitter

Nick is the CEO of Gainsight, the leading customer success company. He also has tons of great articles to read at MehtaPhysical, where he shares lessons based on his own experience. Nick was named one of the Top 50 SaaS CEOs by SaaSreport, is an EY’s Entrepreneur of the Year Finalist and holds one of the highest Glassdoor approval ratings for CEOs. He is also the co-author of “Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue“. Nick shares relevant SaaS news and updates, as well as tweets about American Football here and there.

Peter Loving


Source: Peter Loving LinkedIn

Peter is the Founder of UserActive, a design agency that designs meaningful tech products that users love. He aims to make significant product improvements that drive growth. At UserActive, he focuses on consulting on business goals, product strategy and implementing intensive design sprints. On his socials, he shares blog posts, informative videos and other educational material. He posts frequently, and his Facebook group, “SaaS Founders”, is a great place for SaaS founders and executives to network, collaborate and discuss.


Tami McQueen


Source: Tami McQueen LinkedIn

Vice President of Marketing at Panoramic Ventures, Tami has a wide range of expertise and 15+ years of experience in driving results for hyper-growth SaaS organizations. Tami was the first marketing hire at SalesLoft and previously was an NCAA D1 tennis athlete at Murry State University, both achievements which speak to her focus and drive. She has also led Global Social Strategy for Women Who Code. She is always sharing SaaS-related content on her socials and following new trends in the tech world. Tami has so much experience and is still learning and expanding her knowledge of the ever-changing environment in which SaaS exists. She is definitely worth following.


TK Kader


Source: TK Kader LinkedIn

Lastly, we have TK Kader. He is the founder of TK Strategies, a consulting company that helps SaaS Founders generate more revenue and close deals. TK is passionate about helping SaaS Founders build scalable Go-To-Market machines. He has over 15 years of experience in building, scaling and exiting SaaS businesses using his SaaS Go-To-Market program. Besides sharing content on social media, he also shared advice in his book, “How to Punch the Sunday Jitters in the Face”. He publishes blog posts twice a week, and you can also look forward to 2 weekly YouTube videos if you subscribe to his YouTube channel!


Final Words on “19 SaaS Influencers You Need to Follow in 2023”

That concludes our list of 19 SaaS influencers you need to follow in 2023! I hope that you’ve enjoyed reading about these influencers, and can learn something by following them. There are lots more fantastic SaaS influencers, so let me know in the comments if you’d like me to add one that you feel is missing! Make sure to follow UserActive on LinkedIn and YouTube as well, as we often share helpful, informative content for SaaS founders. And don’t forget to check back here in our articles section for more great content like this!

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