The SaaS space is expansive and diverse, but there is always an expert to help guide your learning. In this article, I am sharing a list of 22 SaaS influencers you should follow in 2022. You’ll find a short bio and helpful links for each influencer. Everyone mentioned in this article is outstanding in their area of expertise and has the experience and knowledge to back them up. Let’s get into it!
Alexander is the Founder of SaaStock. He spent 11 years gaining sales experience in IT, Telecoms & Cloud, then he started a blog about SaaS called SaaScribe. Soon after, it gained traction and he built a powerful network across the SaaS founder and investor community. That blog led to the creation of The SaaS Revolution show, the first of its kind on B2B SaaS which in turn led to SaaS-themed meetups in London, Dublin and Berlin. That was back in 2016 and SaaStock has now grown to be the biggest B2B SaaS Conference in Europe. It is evident that Alexander is great at networking and is passionate about building communities in the SaaS environment. He posts regularly, mostly about content related to SaaStock, mixed with advice, resources and more. One of his goals for 2022 is to post more frequently on TikTok, so keep an eye out for him there, too!
April is an executive with a lot of experience. She has launched over 16 products onto the market and has great insight into Market Positioning. This is because she is deeply interested in how companies bring new offerings to market and get them to the people that really want to use them and are willing to pay for them. She’s held many executive titles over the years and has acquired a SaaS business as well. She actively mentors and therefore is great at giving advice, no doubt a valuable person to be following if you’re interested in SaaS, investing, startups, VC and positioning. Additionally, she has recently published a book on positioning titled, “Obviously Awesome – How to Stand out in Noisy Crowded Markets”. April often shares on LinkedIn and Twitter, too.
Asia is the CEO and founder of DemandMaven as well as being a SaaS growth and marketing consultant. DemandMaven is a woman-owned growth consultancy that aims to help growing SaaS companies and startups find the growth opportunities that are best for them. Asia founded DemandMaven in 2018 and has experience with early-stage startups and high-growth companies. She helps implement marketing strategies for SaaS companies and startups, defines go-to-market strategies for them and more. Needless to say, she has great experience and with results such as helping a company triple their revenue in 4 months, she knows what she’s doing and is good at it too. She mostly shares SaaS and business-related thoughts and opinions, and she asks lots of great questions to get you thinking.
Ben is the Founder of The SaaS CFO. He mostly works with SaaS founders, so he is a great person to be following if you are one yourself. He aims to help SaaS companies achieve financial improvement and does this by partnering with stakeholders to link finance and operations. Ben also has a blog associated with SaaS CFO where he writes about SaaS subscriptions, SaaS operations, and more. He offers SaaS coaching one on one and in groups as well as courses via The SaaS Academy.
Claire was the Director of Marketing at Calendly -in fact, she was employee number 2 at Calendly – wow! These days she is working at Userlist and Forget the Funnel, both of which are companies that she co-founded. She also holds the title of COO at Forget the Funnel, and has held many top positions in various companies. She has appeared on podcasts such as the UI Breakfast podcast (episode 194) and The Growth Hub (Oct. 2018). She knows what she’s talking about, and apart from sharing great content on her socials, she wrote a book for founders! Her book is called “Websites that Convert: The fundamentals of writing compelling website copy”.
Christopher is a B2B SaaS investor, boasting some great investments at the seed stage such as ZenDesk, Typeform and Loom. He often shares SaaS-related information, talks about investing and other tech-related subjects such as NFTS, SaaS success stories, videos and news, blog posts and more. He also has a list of over 300 female VCs available, pinned to the top of his Twitter which is a super helpful resource to be able to support women in the SaaS VC space. Additionally, Christopher shares articles on Medium once in a while that are definitely worth a read.
Dan is a prolific social media influencer. He has a big following and is very active across all of his platforms. Apart from his website and blog, he has a strong following on Facebook, YouTube, Instagram and Twitter. He boasts 55.8k followers on Twitter, that mostly follow him for inspirational content and business tips. He is a serial entrepreneur and is highly driven and focused on success, and helping others achieve it too. He had a close call with the cops in his teenage years that led him to do a 360 and refocus his energy into something bigger and better. This inspired most of what you see from Dan today! You can find his story on his website.
David is an entrepreneur turned VC who has gained the most recognition for his blog, For Entrepreneurs. On his blog, he often writes about SaaS topics and has previously written about Growth Hacking, SaaS Metrics, and customer acquisition and retention. He mostly focuses on SaaS-related subjects, among other things such as Open Source software, Infrastructure, Dev and DevOps. His blog is his best resource, but you can also find useful information on his Twitter and LinkedIn. David joined as a partner at Matrix Partners in 2001, where he has made his best investments. You can check out his bio by clicking his name.
Jason runs SaaStr, the world’s largest community for B2B/SaaS founders and is the managing director of SaaStr Fund, a $90m venture capital firm focused on early-stage enterprise investments. He says his specialties are “helping people grow and become their best. Doing not the impossible, but the unlikely. Never giving up”. He also writes articles on Medium. Although the articles aren’t super frequent, they are high-quality and very informative.
Omer works with SaaS companies by helping them develop and improve marketing strategies. He started SaaS Club to help others build, launch and grow their SaaS businesses in 2014. He also hosts his own podcast, The SaaS Podcast where he interviews other SaaS founders, experts and entrepreneurs. His content provides actionable advice and insight to help them build and grow their businesses, with whom he shares information about his podcast and advice frequently.
Promise is the founder and managing partner of Growth Warrior Capital, her own fund. Additionally, she is an advisor for iTalent Digital. Based in Silicon Valley, iTD is a digital consulting and software engineering company, completely woman- and minority-owned. Promise is a former contributor for Forbes.com, where she wrote several articles. Up until now, throughout her career, she has raised over $100 million in capital and is a pro at exiting and acquiring companies. She has been a guest on Bowery Capital Startup Sales Podcast, where she spoke about transitioning from services to SaaS. Promise is also a volunteer at Defy Ventures where she acts as a business mentor, for previously incarcerated individuals hoping for a fresh start in their work or personal life, or starting businesses. She is an all-around great individual to follow!
Matt found his way into SaaS and initially had a rough go, failing completely after entering the SaaS world. He got back on his feet and created his own formula in order to help software founders and leaders like him to skip the early-stage struggles and achieve success faster. This is Matt’s main focus- coaching SaaS founders based on his own experience. Having gone through it himself, you can trust he has a good understanding of the struggles and problems you might be facing as a founder yourself. You’ll find that he has lots of different sources other than his coaching to learn from. You can subscribe to his YouTube channel where he shares new videos every week, or connect with him on LinkedIn, Facebook, Twitter and Instagram.
Marc is the founder, chairman and CEO of Salesforce. He is most well known for this position, but before that he was Senior VP for Oracle from the 80s right up to 1999, when he founded Salesforce. Other than his socials, you can find some advice from Marc by reading one of the several books that he has authored or co-authored. He is recognized as one of the World’s 25 Greatest Leaders by Fortune and one of the 10 Best-Performing CEOs by Harvard Business Review. For his leadership on equality, Benioff has been honoured by GLAAD, the Billie Jean King Leadership Initiative and Variety Magazine with its EmPOWerment Award. Marc is a great person to follow for leadership advice and inspiration because he has been in the industry for so long and whenever his name pops up, you’re sure to be reading something interesting.
Mike writes great SaaS-related articles on TechCrunch and is the Editor-at-large as well. He is the co-founder of ThePathfounder magazine and its editorial events. Mike has been named one of the most influential journalists in European technology by Wired and The Daily Telegraph. You can find more about his impressive portfolio and list of achievements, such as founding non-profits such as TechVets & TechFugees, on his website. He has advised the UK government on tech startup policy and was awarded an MBE in the Queen’s Birthday Honours, so you can rest assured any advice he might share on social media is solid. If he meets the Queen’s expectations, it’s probably a sound choice to give him a follow. He mostly shares content related to tech and politics on his social media.
Patrick is the founder and CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies. He often shares on his social media platforms, discussing the tech world, SaaS and marketing. One of the more interesting things you should follow him for is his exciting road trip across North America, wherein he will be hosting a podcast from a van! He’s aiming to bring people together again amidst the pandemic, using the van as his studio. You can also check out the ProfitWell RoadShow on YouTube to stay up to date with what Patrick is doing.
Nathan Latka is an entrepreneur that primarily helps SaaS founders scale their businesses and turn monthly subscriptions into annual upfront cash via founderpath.com. He is also the founder and CEO of Heyo. Nathan is very active on social media and in the SaaS community, always sharing posts across his platforms. He does many things to grab his audience’s attention, such as filming himself trying to acquire a food truck on the spot and claiming on Masters of SaaS that he is the “most sued podcaster of all time”! Nathan has appeared on many podcasts, speaking events and YouTube shows. On his own podcast, The Top, he asks SaaS founders direct questions to get real answers and information that you can learn from… sometimes resulting in a cease and desist from their teams!
Nick is the CEO of Gainsight, the leading customer success company. He also has tons of great articles to read at MehtaPhysical, where he shares lessons based on his own experience. Also, Nick was named one of the Top 50 SaaS CEOs by SaaSreport, is an EY’s Entrepreneur of the Year Finalist and holds one of the highest Glassdoor approval ratings for CEOs. He is also the co-author of “Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue“. Nick shares relevant SaaS news and updates, as well as tweets about American Football here and there.
Nichole is a B2C & B2B SaaS Consultant and Growth Marketer. She helps with almost everything B2B SaaS-related from B2B SaaS positioning & messaging, to B2B SaaS business models. She is very active in the SaaS community and involved in many big-name groups. For example, Nichole is a Top 15 hunter at ProductHunt, a Moderator at GrowthHackers.com, Mentor at Growth Mentor, and is in the “Shine Crew” with other SaaS leaders such as Claire Suellentrop, Gia Laudi, and April Duford. On top of all that, in graduate school studying metaphysics and epistemology – just for fun, she says! She is on Medium and has posted some informative articles that readers will find helpful.
Peter is the Founder of UserActive, a design agency that designs meaningful tech products that users love. He aims to make significant product improvements that drive growth. At UserActive, he focuses on consulting on business goals, product strategy and implementing intensive design sprints. On his socials, he shares blog posts, informative videos and other educational material. He posts frequently, and his Facebook group, “SaaS Founders – Build & Scale”, is a great place for SaaS Founders and executives to network, collaborate and discuss.
Stewart is a Canadian businessman best known for co-founding the photo-sharing website Flickr and the team-messaging application Slack. His about section on LinkedIn introduces you to him and his humble character: “Entrepreneur, designer & technologist. Born at the right time and grateful to have made a living out my love for computing technology as a means of facilitating human interaction”. Well said! He shares sporadically on LinkedIn and Twitter, and when he does share, it’s usually thought-provoking useful content.
Vice President of Marketing at Panoramic Ventures, Tami has a wide range of expertise and 15+ years of experience in driving results for hyper-growth SaaS organizations. Tami was the first marketing hire at SalesLoft and previously was an NCAA D1 tennis athlete at Murry State University, both achievements which speak to her focus and drive. She has also led Global Social Strategy for Women Who Code. She is always sharing SaaS-related content on her socials and following new trends in the tech world. In fact, she was recently named one of the 16 most influential women in the NFT movement by HackerNoon. Tami has so much experience and is still learning and expanding her knowledge and understanding of the ever-changing environment in which SaaS exists. She is definitely worth following.
Lastly, we have TK Kader. He is the founder of TK Strategies, a consulting company that helps SaaS Founders generate more and close deals. TK is passionate about helping SaaS Founders build scalable Go-To-Market machines. He has over 15 years of experience in building, scaling and exiting SaaS businesses using his SaaS Go-To-Market program. Besides sharing content on social media, he also shared advice in his book, “How to Punch the Sunday Jitters in the Face”. He publishes blog posts twice a week, and you can also look forward to 2 weekly YouTube videos if you subscribe to his YouTube channel!
That concludes our list of 22 SaaS Influencers to follow in 2022! I hope that you’ve enjoyed reading about these influencers, and can learn something by following them or checking out their content. There are lots more fantastic SaaS influencers, so let me know in the comments if you’d like me to add one that you feel is missing! Make sure to follow UserActive on LinkedIn and YouTube as well, as we often share helpful, informative content that are be useful to SaaS founders and executives. And don’t forget to check back here in our articles section for more great content like this!